Close Menu

Applied partners with Brocade to bring you the “New IP”

Brocade New IP Sales Assets

In 1994 there were about 16 million users on the Internet. There were only 2,700 websites. And there were fewer than a hundred million mobile devices. It took four years before Google came out and another seven years before YouTube arrived. Then in 2007, the iPhone was launched. It had a tremendous impact, as the application driver that caused networks to get adopted more aggressively and to change. 20 years later the Internet looks very different:

  • 2 billion Internet users
  • 7 billion mobile devices
  • There are 1 billion websites
  • Google performs 3 billion searches every day
  • It would take 3 million years to watch all of the video on the Internet

All of this has been built on solid IP foundations, but despite all the rest of these changes, the IP network still hasn’t significantly altered It is still static, proprietary, hardware-centric, vendor-driven, and with high Cap-ex and Op-ex. That’s why it’s time for a new approach – with the industry is calling the New IP.

This is about IP networking, designed and deployed to match a new environment where cloud, mobile, big data, and other forces are driving change. Networks aren’t changed just for change’s sake. They are changed to adapt to a new application model. That new application model has finally been created. We need IP networking solutions that are designed for the cloud environment, not retro-fitted for them. Mobile has got to be assumed in the equation. It’s going to be software intensive. The significant uptake of NFV and SDN is driven by the need to break free of the constraints of physical-only network devices. The new IP will still contain physical network devices but software solutions will be capable of fundamentally higher limits than are currently being achieved.

The New IP- a new way of doing business (video) 

The New IP is also marked by an ecosystem. In an open environment there are new layers to consider. In the past, there was no need to add abstraction into networking design; now the open stack type of orchestration is software intensive, and they tend to be very open. The core beliefs about the New IP are first that open is the future, open standards, open protocols, open source. Merchant silicon is going to dominate practically all of the network. Network data contains a great deal of potentially valuable information, so analytics will play a major role in the New IP. Policy, rather than human intervention, will enable compliance, and platforms, rather than point solutions, will be a structural element of the ecosystem of the New IP. This is an unprecedented opportunity for everyone. One of Applied’ s leading network partners, Brocade is advancing the state of what is possible – not just the technology, but the business model too. The whole world is shifting to a consumption-based economic model, as opposed to the front-end loaded economic model. In the old model, you, as the customer, took all of the risk. In the consumption-based model that risk is shared. It’s a great opportunity, despite the fact that in the first Proof of Concepts, and in some of the first deployments the New IP might seem less capable than some of the current infrastructure

Contact Applied for any questions you may have.